UIX - UI & UX Design - Personal Portfolio Idevã Batista
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Pulse Machine

A VENDING MACHINE THAT REWARDS YOUR EFFORT. 
THE MORE YOU STRUGGLE, THE BIGGER THE DISCOUNTS YOU GET.

CHALLENGE
RECENTLY RELEASED IN A MARKET OF WELL-ESTABLISHED BRANDS, IRONAGE SPORTS DRINK NEEDED TO MAKE AN IMPACT AND CAUSE PEOPLE TO TRY THE PRODUCT.

IDEA
WE CREATED A VENDING MACHINE THAT READS THE HEART RATE AND TRANSFORMS THE PHYSICAL EFFORT INTO DISCOUNTS WHEN A PRODUCT IS BOUGHT. THE HIGHER THE HEART RATES, THE LOWER THE SELLING PRICE. 
THUS, WHILE KNOWING THE PRODUCT, THE CONSUMER WORKED AS THE VERY AGENT OF THE PROMO.

RESULTS
IN ONE MOUTHS:
MORE THAN 3600 PEOPLE IMPACTED;
FIRST PRODUCT RESPOSITION LESS THAN 2 HOURS AFTER MACHINE'S INSTALLATION;
MORE THAN R$ 8,500.00 OF OFFERED DISCOUNTS.

AWARDS:
BEST ADS ON TV - AMBIENT OF THE WEEK
PRÊMIO COLUNISTAS - SILVER IN PROMOTIONAL ACTION (CONSUMER PRODUCT)
 

CHIEF CREATIVE OFFICERRUI BRANQUINHO
GENERAL CREATIVE DIRECTOR: FLAVIO CASSAROTTI
CREATIVE DIRECTORS: FLAVIO CASSAROTTI, CRISTIAN MAZZEO, MARCELO FEDRIZZI AND RAFAEL MEREL
ART DIRECTORS: TIAGO MARCONDES AND IDEVÃ BATISTA
COPYWRITER: LUCAS ARRUDA
ILLUSTRATOR: GABRIEL BUENO

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