TNT Energy Drink is the most important UFC's sponsor in Brazil. To make the brand part of fans' life we created TNT Airfight, an app that syncstwo smartphones and simulates the fight simply by using the accelerometer and the gyroscope to sense the fight movements. Users could fight against each other using jabs, uppers, defense and strangulations among others movements and be part of the Airfight Ranking. In the end, who makes most points wins the fight and goes up in a general ranking positions.
Chief Creative Officer: Rui Branquinho General Creative Director: Flavio Cassarotti Creative Directors: Flavio Cassarotti, Cristian Mazzeo, Marcelo Fedrizzi and Rafael Merel Creatives: Idevã Batista, Lucas Arruda and Tiago Marcondes Interface Design: Thiago Andrade and Arthur Petrilho Art Directors: Idevã Batista and Arthur Petrilho Copywriter: Lucas Arruda