UIX - UI & UX Design - Personal Portfolio Idevã Batista
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Nextel PMG Movie

TO ANNOUNCE THE PMG PLANS (SMALL, MEDIUM AND LARGE PLANS), WHICH it OFFERS THREE SIZES OF INTERNET AND THREE SIZES OF VOICE THAT CAN BE COMBINE ACCORDING TO THE NEEDS OF EACH PERSON, NEXTEL HAS A DIGITAL CAMPAIGN WITH THE CONCEPT "THE FACE OF THE OWNER". THE VIDEO, STARRING MARINA PERSON, BRINGS DOGS THAT HAVE LIKENESS TO THEIR OWNERS, REPRESENTING THE COMBINATIONS (SMALL, MEDIUM AND LARGE) OF THE OPERATOR'S PLANS, WHICH CAN BE "WITH THE FACE" OF THE CUSTOMER.

THE MOVIE HAS A BEARDED, HIPSTER STYLE, INTERACTING WITH HIS SCOTTISH TERRIER, WHICH ALSO come up with A LONG BEARD. MEANWHILE, A TALL, BLOND, THIN WOMAN WITH STRAIGHT AND LONG HAIR, she WALKS WITH HERS AFGHAN HOUND BREED THAT It HAS THE SAME CHARACTERISTICS. FINALLY, YOU CAN SEE A BIG MAN, IN PERFECT COMBINATION WITH HIS GREAT DANE. FINISHING THE VIDEO, EVEN MARINA FINDS HER SOULMATE DOG, REINFORCING THE MESSAGE OF THE CAMPAIGN.

THE CAMPAIGN RUNNED ON YOUTUBE, HAD INTERACTIONS ON FACEBOOK AND ADS IN MAJOR PORTALS IN BRAZIL. THE FILM IS 30 SECONDS LONG AND AIRED FOR A PERIOD OF 30 DAYS.

MORE THAN 8 MILLIONS YOUTUBE VIEWS

TITLE: NEXTEL CAMPANHA PMG - "A CARA DO DONO"
CREATIVE CHIEF OFFICER: GUTO CAPPIO
CREATIVE DIRECTOR: LUIZ VARETA
ART DIRECTOR: IDEVÃ BATISTA
SCRIPT: GUTO CAPPIO E LUIZ VARETA
CREATIVE PRODUCER/ RTV: THAIS POSSATTI E LIGIA DOS SANTOS
FILM PRODUCER: TRATOR FILMES
MOVIE DIRECTOR: ALEX MIRANDA
SOUND: SUPERSÔNICA