Designing
for growth.

I am a product designer who specializes in transforming complexity into scalable systems.

I started out in advertising, designing digital experiences and interactive campaigns for global brands.

As I gained experience, I shifted my focus from communication to problem-solving. I became interested in designing products that could evolve and scale to create lasting value for the people who use them. Since then, I have worked across Big Data platforms, AI-powered products, logistics and supply chain solutions, and education platforms, helping transform complex business challenges into intuitive digital experiences.

I have experience in product discovery, UX strategy, design systems, documentation and close collaboration with engineering teams. I enjoy bringing structure to complexity and creating the foundations that enable products to grow consistently over time.

I am particularly interested in the intersection of design, technology and artificial intelligence. Rather than viewing AI as just another tool, I see it as an entirely new approach to product development. Much of my recent work has focused on creating structured systems, such as design documentation, component architecture, implementation guidelines and workflows, to enable people and AI to collaborate more effectively.

Outside of my day-to-day work, I am driven by curiosity. I spend much of my free time exploring emerging technologies, artificial intelligence, blockchain and financial markets. Understanding how technology, business and economics intersect is a real passion of mine, and I believe that this broader perspective helps me ask better questions and make better product decisions.

Ultimately, my purpose is not just to build successful products, but to create products that genuinely improve people's lives. I believe that the most effective technology is the kind that quietly makes life easier by removing friction, solving real problems and creating opportunities for people to achieve more. That's the kind of impact I strive to deliver through my work.

What
people
say.

Let's hear how colleagues and clients feel about my work

Emmanuelle Carvalho

Marketing Professional

"Idevã is an excellent professional."

Marcelo Dutra

Product Manager

"Idevã's mastery of user-centered design and user experience design (UX) is evident in every project he tackles. He has a deep empathy for the user journey and works tirelessly to create natural and intuitive flows. His proficiency in UI prototyping not only speeds up our development process but also provides a rich resource for communicating with stakeholders."

Thiago Ballock

UX Lead

"I had the pleasure of working with Idevã on a challenging project at Amil. During the time we worked together, I was impressed by his ability to lead a team and deliver incredible results for the product. Idevã has a deep knowledge of design methodologies and strategy. He was fundamental for our team in defining processes that allowed us to deliver high quality on time. His ability to understand what the user wants and transform that understanding into innovative solutions is incredible. I recommend Idevã without any hesitation."

Gabriel Mattar

Creative Director

"Idevã is a very complete art director, his thinking encompasses all Media. He's also a very talent-ed artist and a great human being. A strong addition to any agency in the world."

Érika Heim Paulino

Product Designer

"I had the great opportunity to work with Idevã for over a year on the Product Design team at FRST Falconi. This was my first professional experience as a PD and, since my first day, we worked very closely. He was always available and open to clear doubts, give tips and instruct with a lot of patience and respect. Undoubtedly, living with him over that time was very important for my professional development and I am very grateful for all the support I received. He is a professional who is extremely dedicated to what he does, always trying to do his best and performing the tasks assigned to him with a lot of ethics, organization and critical sense."

Fransuel Nascimento

UX Lead

"Idevã is a designer with a unique critical sense, excellent technical mastery, and an enviable aesthetic sense. Furthermore, he is a person who always seeks to add value wherever he goes, both humanly and professionally. I can confidently say that working with him was a privilege and made me grow as a designer and human being."

Felipe Mazzoni

Art Director

"I had the opportunity to work with Idevã in two agencies and I can say that he is a very competent and passionate about advertising. Always attentive to new technologies and the market, he can create unique and creative campaigns for his customers."

Lindsei Barros

Creative Director

"Idevã is a great guy. Not only he comes up with the best ideas, but his knowledge of technology and the latest trends make of him an excellent professional. I'm glad to work with him and I highly recommend this guy!"

Juliana Azevedo

Copywriter

"Idevã is great with ideas, has an inexhaustible chest of references, and excels in details, always delivering beautiful and impeccable work. His calmness helps him maintain quality, regardless of the environment's pressure level. He will certainly be a very valuable professional to whoever hires him."

Augusto Paiva

Product Designer

"Idevã is a Photoshop master, when met him I realized how much I have to learn..He has amazing abilities in image retouch and art direction, I keep trying to reach his awesome artistic talent."

Marcelo Baldin

Head of Art

"We're able to work on a few projects and Idevã handled those projects very personality, he was able to assume the responsibilities even in adversity and cons that were included in the projects. Hard worker and dedicated. He's passionated by advertising and keeps searching for ideas that can be executed on projects."

Ari Maia

Art Director

"Idevã is a wonderfull professional, creative intelligent and capricious. With certainty the company who contracting will go to have a highly qualified professional"

Luigi Dias

Creative Director and Film Director

"tough guy."

Jeferson Nascimento