AIR
FIGHT
A dual-device fighting app that translated real punches into mobile combat, turning UFC sponsorship into active fan participation.
Turning two smartphones into a shared octagon.
Two users synchronize their smartphones to battle in real-time. By leveraging the device's accelerometer and gyroscope, the system captures actual fighting movements—jabs, blocks, and clinches—translating them into immersive virtual combat.
This is more than a game; it is a digital extension of the UFC experience. It empowers fans to challenge friends in a physical arena, using their own bodies as the primary controllers.
Real-time motion capture via accelerometer and gyroscope for immersive combat.
Visual language with impact
Sharp angles, dynamic layouts, and a high-contrast palette of deep blacks were strategically chosen to reflect the visceral intensity and raw energy of the UFC arena.
Core app screens
The user experience is defined by six key screens, guiding the fan journey from the initial splash to real-time competition and global rankings.
Splash Page
Fighter Selection
Player Profile
Fight Controls
Opponent Info
Global Ranking
Motion capture mechanics
Jabs & Hooks
Direct punches are detected via the device's accelerometer, enabling multi-hit sequences to be recorded and translated in real-time.
Uppercuts
Vertical movements are precisely measured by the gyroscope, allowing for high-damage impact detection within the combat engine.
Defense
Timed defensive movements reduce incoming damage, requiring tactical physical positioning and real-world agility from the user.
Competitive ranking
Every victory contributes to a permanent global ranking, fostering a persistent competitive ecosystem. Users compete not just against friends, but against the entire AirFight community to establish their dominance in the digital octagon.
UFC event activation
TNT installed a dedicated brand experience stand during the UFC event, featuring a simulated octagon where fans could step in and compete against each other in real-time using the AirFight app.
Final outcomes.
- → Dual-platform simultaneous deployment on iOS and Android.
- → Persistent engagement through automated global ranking cycles.
- → Real-time tech validated with 0ms perceived latency during high-intensity combat.
- → Massive organic reach via UGC and social sharing of fight results.
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MORE
PROJECTS
NeuroRad.ai
2020 · Healthcare AI
TNT PunchFace
2013 · Interactive Campaign
